In fact, longer Instagram Reels outperformed all other Reels lengths, with short Reels (under 30 seconds) earning 6,145 median views and medium-length Reels (30- to 90-second) earning a median of 7,830 views,” reads the Emplifi report.

Source: https://technology.inquirer.net/130820/how-instagram-reels-are-outperforming-tiktok-videos

It also announced features to make Reels Ads more interactive, including a test of a larger “call to action” button with additional advertiser information on Facebook and Instagram Reels ads.

Source: https://techcrunch.com/2023/05/06/this-week-in-apps-apple-and-google-team-up-on-trackers-google-i-o-preview-apps-hit-newfronts/

On the other hand, Meta’s daily active users keep growing quarter after quarter, and Instagram Reels are on TikTok.

Source: https://seekingalpha.com/article/4610742-apple-vs-meta-which-vr-stock-better?source=feed_all_articles

Sesame Street started posting on Instagram Reels and TikTok late last year, with its first TikTok featuring the Yips getting over 3 million views.

Source: https://adage.com/article/digital-marketing-ad-tech-news/how-sesame-street-navigates-big-cultural-moments-kid-friendly-social-tone/2495311

These include a video containing both the AI-generated imagery and the audio track that is ideal for sharing on TikTok, Instagram Reels and YouTube Shorts, in particular.

Source: https://www.webwire.com/ViewPressRel.asp?aId=308757

With the increasing popularity of social media platforms like TikTok and Instagram Reels, brands are leveraging short-form videos to capture the attention of younger audiences.

Source: https://www.ibtimes.co.in/top-indian-marketing-trends-watch-out-2023-856993